YBrs. Encik Chua Choon Hwa
Deputy Secretary-General Tourism

Ministry of Tourism, Arts and Culture (MOTAC)

Supporting national tourism leadership and digital innovation initiatives that enhance visitor engagement and community-centric tourism experiences.

Profile Overview

YBrs. Encik Chua Choon Hwa is the Deputy Secretary-General (Tourism) at the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). He plays a key leadership role in shaping Malaysia’s tourism policies, strategies, and national initiatives, working closely with government agencies, industry stakeholders, and international partners to strengthen Malaysia’s tourism ecosystem.

With extensive experience in public administration and policy development, he contributes to the strategic direction of tourism growth, sustainability, and competitiveness at the national level.

Key Achievements

Leadership in National Tourism Administration

As Deputy Secretary-General (Tourism) of the Ministry of Tourism, Arts and Culture Malaysia (MOTAC), YBrs. Encik Chua Choon Hwa holds a senior leadership role in steering Malaysia’s tourism sector at the national policy level. His official profile is listed by MOTAC.

Driving International Tourism Promotion

He has led official Malaysian tourism missions abroad — for example, representing Malaysia at the Visit Malaysia 2026 Sales Mission in China to strengthen bilateral tourism engagement and promote Malaysia as a preferred destination.

Active Engagement in Global Tourism Forums

YBrs. Encik Chua participates in key international and regional tourism events, such as the Global Hospitality and Tourism Forum 2025, contributing to discussions on tourism collaboration and sector development.

Public Advocacy on Tourism Milestones

He has appeared in official World Tourism Day programs and other national celebrations, reinforcing Malaysia’s tourism objectives and public engagement on key sector themes.

Leadership Experience

YBrs. Encik Chua Choon Hwa has established a distinguished career within the Malaysian public service, with extensive experience in governance, policy planning, and strategic coordination. His work spans policy development, institutional strengthening, and inter-agency collaboration, contributing to effective public sector delivery and national development outcomes.

He has served as Deputy Secretary-General (Tourism) since February 2025.

YBrs. Encik Chua Choon Hwa Deputy Secretary-General Tourism Ministry of Tourism, Arts and Culture (MOTAC)